PARASOCIALIZE

A study or paper · 2014 · Live

Parasocial research on creators begins

A wave of studies measuring parasocial relationships with YouTubers, livestreamers and vloggers rather than with television hosts.

Consideration

The literature caught up with the medium about a decade late, and then discovered that the newer bonds are not the same shape. Livestreamers can see the room. That changes the theory, not just the population.

SOURCE

Gerrath & Usrey, 2014

This entry is real. The citation has not been checked by a human yet — treat the date as approximate until it is.

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Timelines this appears in

CREATOR

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