PARASOCIALIZE

A term or concept · 2023 · AI

The same feeling, larger

Nothing about the bond is new. The scale, the persistence, the responsiveness, the willingness of companies to act on it as a measurable and monetisable quantity - those are new.

ConsiderationManipulation

The defensible summary of the last twenty years. Every claim that we are undergoing a parasocial crisis is either wrong about the feeling or right about the metering. The feeling is at least six hundred years old and about as common as rain. The meter is the news.

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Timelines this appears in

COMPANIONBRAND

The full timeline → · The database →