PARASOCIALIZE

A mechanism or tactic · 1950 · Broadcast

The local news anchor

One person on your own television, in your own town, for twenty years, who is leaving and everybody is upset.

Application

Rubin's longitudinal work is on exactly this bond. When a local anchor retires the grief is measurable and there is no word for it, because a parasocial relationship with a local figure is assumed to be about the news rather than about the person.

SOURCE

Rubin et al., 1985

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