NON-FICTION · IDOL · 2026-09-04
Swifties just powered record album sales — the data
Luminate numbers show loyalty moving units. Plus: 20 years of Swift, a dictionary entry, and a NYT wedding-day dispatch.
MY TAKE
The biggest fandom on earth, measured. Luminate's September 2026 report quantifies what the Eras Tour suggested: Swifties don't just stream, they buy, organize, and endure. Pair with the dictionary coronation of "Swiftie" and twenty years since Tim McGraw.
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