PARASOCIALIZE

Parasocialize.

Parasocial is when you feel you know someone who has no idea you exist. This is the news, the argument, the research and the whole history of it — in 10 places it turns up.

47 stories · swept hourly · free · signed by a person · all of it, searchable →

The top 8 · this week · rotating

Not one frame of these cartoons is freely licensed, so every picture above is of the audience instead — which is the list.

Read the whole list

Rotates weekly. This week it is the top 8 parasocial moments in saturday morning cartoons of the 1990s.

Ten ways it shows up · the top story in each

IDOL

An economics think tank argues parasocial relationships are just imaginary friends for adults

I am going to defend this one against its own author. The Farrah Fawcett poster panic of 1976 and this…

6 more →
CREATOR

A streamer said his best friend of 25 years took $100,000. Fans said loyalty is dead

Twenty-five years of friendship does not survive being a public commodity, and everybody involved is surprised. I have seen this…

6 more →
CHARACTER

A clown got a prequel and four million households signed up without signing anything

A clown gets a prequel. That sentence is the entire essay, and I have written about this before and I…

2 more →
COMPANION

The EU is about to rewrite what a companion app is allowed to do to a child

Read the specific wording, because it matters: not ban the app, ban the attachment. That is a genuinely different thing…

9 more →
WORLD

YouTube is turning Shorts into episodic television

Shorts were supposed to be the snack. Instead somebody noticed that people want a story with a next part, and…

3 more →
BRAND

YouTube just put your spending on the scoreboard

Here is what nobody said out loud at Made on YouTube: the relationship is now a fixture with a sponsorship…

5 more →
CROSSOVER

AOC and the parasocial nature of politics

This is the one nobody in this field covers, because it is unfashionable to admit that a politician occupies the…

2 more →
CONTEST

A glimpse is not a full picture and the comments decided otherwise

Here is the whole mechanism in one summer: visibility got mistaken for access, and access got mistaken for entitlement. You…

2 more →
GRIEF

A famous author was saved by a fictional family and then wrote a novel about it

I want to note this without making it about me, which is difficult, so I will make it about the…

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DANGER

A fan was convicted of stalking Jungkook. Twenty-two visits. One hundred and thirty-three doorbell rings

I am not going to do the thing where I explain this away, and I notice that every parasocial site…

1 more →

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Five stories and one argument, once a week.

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